The Road Ahead with GumGum
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GumGum's Verity can determine granular content related to your brand, competitors, holidays, events, music, sports entertainment and more across GumGum's premium platform.
Verity’s IAB Categories and Image Recognition Targeting
GumGum’s proprietary artificial intelligence, including natural language processing and machine learning understand a page’s content and images with the primary purpose of providing relevant, brand-safe, and effective advertising.
VERITY™
Contextual Intelligence Powered by Verity
Full Page Analysis
Image Classification
Major Event Classification
Brand Safety
Keyword Detection
IAB Tier 1 & 2 Categorization
4A's Safety Framework
Sentiment Analysis
• Truck • Tires • Rearview Mirror • Trees • Outdoors • Road
Image Detection
• Automotive> Buying and Selling> Black Friday • Automotive> Auto Body Styles > SUV > Outdoor Activities
IAB Categories
Keyword • New Car • Buy a Car • Winter • Salesman • Goals Location • United States
Content Detection
How it works
Next
Back
CCPA and GDPR restrictions are limiting consumer data sources that power targeting tactics like behavior, demographic and geo.
GumGum's Contextual Intelligence is the Safest Bet in a "Cookieless World"
GumGum partnered with SPARK Neuro and Dentsu Aegis Network to prove the effectiveness of contextual targeting in a post third-party data world and with privacy regulations in place, our study showed that contextual targeting is the answer to a cookie-less world.
Sources: SPARK Neuro • *The Drum
More accurate
A Dentsu Aegis Network study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
69%
Competitor A
Competitor B
Competitor C
GumGum Verity™
#1 in contextual
41%
In the same study, compared to behaviorally targeted ads, Verity™ was more efficient.
In a study conducted with SPARK Neuro, contextually relevant ads outperformed.
Lower Cost per Viewable Impression
48%
Lower Cost Per Click
43%
More Neural Engagement
2.2x
More Memorable
Better than behavioral
Cookieless World
Better than Behavioral
# in contextual
Violence
Illegal
Drugs
Sexual
Obscene
Hate
BRAND SAFETY
Unmatched Brand Safety Analysis
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy and complies with the 4A’s Advertising Assurance Brand Safety Framework.
Threat categories
Our Brand Safety
Partner accreditations
vIEWABLE IMPRESSIONS
Increase in Viewability compared to IAB ads
56%
400%
44%
Increase in Time Seen compared to IAB ads
Higher Recall compared to IAB ads
First on The Page First in Performance
As users visit websites to consume content, eye tracking studies show that they focus on the text and images in the body of the webpage, largely ignoring page peripheries. With GumGum's tracking expertise, we deliver high level performance with our placements for your campaigns.
*Sources: Nielsen, Millward Brown, Moat & Tobii Pro
VIEWABLE IMPRESSIONS
WORKING WITH US
High Impact Units built as Added Value
Increased Transparency
Fraud Elimination
Improved Brand Safety
Access To Premium Inventory
Apply 1st & 3rd Party Data
Third Party Serving
Cut through the digital and programmatic clutter with custom creative ads that address the right audiences at scale across content they care about.
DSP Direct Integrations
Benefits of Working with GumGum
Available only on GG standard and display
AVG Auto Benchmarks Out Perform Standard IAB
Clients
GumGum
Avg. Viewability
+0.30%
Avg. CTR
+80.7%
+5.70%
Avg. Engagement
vs
25%
Up to 25% Higher
3x
Higher
1.9x
+56%
+0.1%
+3.0%
Standard IAB
DRIVING SUCCESS
GumGum Drives Success for Auto
We can Reach Your Audiences on Premium Sites
AUDIENCE REACH
AUTOMOTIVE | NEWS & FINANCE | FASHION | MUSIC | SPORTS AND MORE...
185% Reach for SUV Intenders
238% Reach for Truck Intenders
118% Reach for Luxury Intenders
193% Reach for Electric/Hybrid Intenders
TOP INDEXING IAB CONTENT: Back-to-school Parenting Outdoors Hiking and Camping Water Sports and Activities
TOP INDEXING IAB CONTENT: Country music Concerts and Festivals Wildlife Fishing Sporting Events
TOP INDEXING IAB CONTENT: Business Relations International News Sporting Events Gym and Fitness Fashion
TOP INDEXING IAB CONTENT: Technology Woodworking Concert and Festivals Green Thumbs Hiking and Camping
The Perfect Media Mix to Reach Your Audiences
GumGum reaches 320MM unique monthly visitors - that’s 98% of the total US online population! GumGum's expansive reach combined with our contextual targeting expertise excels at creating brand awareness and driving mid to lower funnel at scale to the right audience. Leverage GumGum to align with content that inspires your audiences.
*Sources: comScore and Quantcast Audience Builders
• CES • Sales Events (Bonus Cash)
• President’s Day Sale • SUV Season • Oscars • *NCAA Basketball • March Madness • *SXSW • Chicago Auto Show
• Memorial Day Sales Event • *MLB Baseball Opening Day • *Billboard Music Awards
• Summer Sales Events • Essence Fest
• CMT Awards • Labor Day Events • NFL Kickoff • *MLB Baseball World Series
• LA Auto Show • Year End Sales Event • Latin Grammys • *MLS Soccer Finals
• Black Friday Sales • Cyber Monday Sales • Year End Events • SUV Season
• Hip-Hop Awards • Truck Season • NY Fashion Week
• Detroit Auto Show • BET Awards • *The Masters Tournament • *NBA Finals
• *NFL - Super Bowl • *NCAA Football • National Championship • *Daytona 500 • *Winter X Games • Grammys
• Premios Juventud • 4th of July Incentives • *US Open Tennis • Back to School Season
• NY Auto Show • NY Fashion Week • *NCAA Basketball • Final Four • *NHL Stanley Cup
January
June
October
December
OwNING MOMENTS
Own the Right Moments
*Dates or events affected by the coronavirus pandemic”
OWNING MOMENTS
CES Sales Events (Bonus Cash)
President’s Day Sale SUV Season Oscars *NCAA Basketball March Madness *SXSW Chicago Auto Show
Memorial Day Sales Event *MLB Baseball Opening Day *Billboard Music Awards
Premios Juventud 4th of July Incentives *US Open Tennis Back to School Season
Hip-Hop Awards Truck Season NY Fashion Week
Black Friday Sales Cyber Monday Sales Year End Events SUV Season
• Holiday • EOY Sales Event
LA Auto Show Year End Sales Event Latin Grammys *MLS Soccer Finals
Detroit Auto Show BET Awards *The Masters Tournament *NBA Finals
*NFL - Super Bowl *NCAA Football National Championship *Daytona 500 *Winter X Games Grammys
CMT Awards Labor Day Events NFL Kickoff *MLB Baseball World Series
NY Auto Show NY Fashion Week *NCAA Basketball Final Four *NHL Stanley Cup
Our Creative Formats
GumGum Standard In-Image
GumGum Standard In-Screen
In-Image Animated
In-Image Expandable
In-Image Canvas
In-Image :06 Canvas Video
In-Screen Animated
In-Screen Interactive on Scroll
In-Screen Frame
In-Image Embedded VIdeo
In-Screen Expandable
Ad Type
Accepted File Types
Supported Platforms
IN-IMAGE
Layered PSD's
Cross Platform
IN-IMAGE 728x90
IN-IMAGE EMBEDDED VIDEO UNIT
IN-IMAGE CANVAS
IN-SCREEN FRAME
EXPANDABLE UNITS
IN-SCREEN
IN-IMAGE 6 SECOND CANVAS VIDEO
1. Layered PSD's 2. MP4 3. The original video - raw or .mov 4. VAST/VPAID Preferred
Mobile Only
Creative Production Details
STORIES
JPEG/PNG/MP4s
NATIVE
Questions? Contact Us.
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Britt Wallace Vice President, East Coast Sales britt@gumgum.com
Ali Grogan Account Executive agrogan@gumgum.com
Questions? Contact Us!
